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art group and fashion brand HӖRACHA was created by isenkkel and vella akhtimer. the group's field of study are contemporary art and fashion design. the area of interest include the chuvash traditional culture, technology, hybrid art. the artists explore the theme of self-identification in the global world and other existential problems. they work in such mediums as clothing, installation, video and sound.
"hĕracha" means "a girl" in chuvash language. in their work, designers are inspired by the chuvash culture: costume, traditions, fairy tales and myths; they deconstruct it and place the newly assembled elements into a romantic futuristic reality.
Awards
2023 New Generation – Open Way contest, Grand Prix (1st place winner), Almaty
2023 Hand and Lock Prize, Open Fashion category, 1st place winner, London
2023 Wilcom Associate Award, Fashion and textile art category, shortlist, London
2021 KIBERGZHEL contest, Fashion collection category, finalist, St.Petersburg
Shows
2024 Solo show, Kazakhstan Fashion Week, Almaty
2023 Group exhibition «Hand and Lock Prize», Omni Gallery, London
2023 Performance, «Pierced», Antonov gallery, St.Petersburg
2023 Group exhibition «The encounter of a sewing machined an umbrella», Antonov gallery, St.Petersburg
2023 Group exhibition «LOCKED UP», Blind Spot Gallery, St.Petersburg
2023 Solo exhibition «UYӐKH TӐVӐLӖ», Blind Spot Gallery, St.Petersburg
2019 Solo show, FUTURUM St.Petersburg, Mercedes-Benz Fashion Week, St.Petersburg
HӖRACHA clothers and objects are made in London by the designers themselves.